About Us
At Radio Flyer we believe play is a powerful force, and we're on a mission to bring it back in a big way. That’s why everything we make is designed to get families moving, exploring, and most importantly, having fun.
Founded in 1917 by Antonio Pasin, Radio Flyer has grown into one of the world’s most loved and trusted brands. Still family-owned and headquartered in Chicago, we’ve spent more than a century designing high-quality, thoughtfully made products that stand the test of time. Today, our lineup spans every age and stage.
As a certified B Corporation, Radio Flyer’s trailblazing work across product design, manufacturing, and operations has established us as a sustainability leader within the toy industry. We believe our planet is the best playground there is, and we’re working hard to keep it that way. From our LEED Platinum-certified headquarters to recyclable packaging and nationwide battery recycling programs, sustainability is built into everything we do. Radio Flyer was the first toy company to join Science Based Targets, publicly committing to science-backed emissions goals, and we’ve been recognized as a Real Leaders Top Impact Company for our long-standing environmental efforts.
With over a billion wheels on the road and generations of trust behind us, we’re proud to keep rolling forward—toward more joy, more play, and a better world for the families of tomorrow.
